World Radio Switzerland partially dropped the ball by compromising its landmark music selection, adding to much spoken content that did not sufficently engage with the local anglophile community, and probably just simply by not listening to what Mark Butcher was telling them, I have a feeling. So, now Mark left, started Radio Frontier, which picks up where WRS's predecessor WRG-FM left off in 2006. So far it sounds great! Congratulations Mark! I've switched my listening habits already and now tune in regularely to radiofrontier.ch.

Having said that, this will hopefully get some competition going, encouraging worldradio.ch to correct some of its missteps. Overall, this restores the Best Music, News, and More mantra of the WRG days and takes it to new levels, although spread over two channels for the time being. I'll be doing some switching back and forth.

In case you are wondering, I care about radio, and particularly local swiss radio in English, because I'm a big believer in the unifying power of "tuning in together". Radio is still a great medium where society can share the same place and time, and English can do this in Switzerland across the cultural boundaries, plus provide a good grounding for where we are in the world. Radio is also a major aspect of the future collective interactive media that I am imagining, which will be a blend of local Radio with CNN, MTV, LastFM, Flipboard, Showyou, Ustream, Facebook, Twitter and Jabber all rolled into one. I promise you, it will be insanely addictive.