Elasticity, touch and context have been concepts that were omnipresent in many ways during Adobe MAX this week for everybody from individual creative professionals and developers to large enterprise customers.
There are several areas where Adobe is making its tools and services more and more accessible for freelancers and small studios. For example the Digital Publishing Suite gets a Single Edition offering and the Business Catalyst service has been there for web designers and small web studios for a while.
One major announcement was the Adobe Creative Cloud, which will, for an affordable monthly membership fee, provide creative professionals with access to desktop and tablet applications, creative services, and the ability to collaborate with each other and share their best work. This will include ongoing access to the latest versions of all the desktop apps of the Adobe Creative Suite, plus Muse, Edge, the Adobe Touch Apps, and also services such as TypeKit, which Adobe just acquired.
Another new Adobe acquisition, PhoneGap, is entering incubation at the Apache Software Foundation, joining Sling, Jackrabbit and other open source projects that are increasingly benefiting from Adobe/Apache synergies and Adobe's embracement of an Open Development, Open Source, Open Standards philosophy. Other recent examples include Adobe's involvement with jQuery, development of web standards and embracement of HTML5 and CSS3.
Check out David Nuescheler's "The Future Enterprise Developer" talk to see how this all extends to the enterprise:
6.10.2011, 0:30